Responsive Web Design

In India there are more mobile phones than people, and should trends continue mobile Internet usage will surpass that of desktop Internet usage soon. Users nowadays rely on mobile rather than the desktop to view any website or to browse the information or buy any products.
With the growth in mobile Internet usage comes the question of how to build websites suitable for all users. The industry response to this question has become responsive web design, also known as RWD.
Businesses without a mobile website are falling behind at an alarming rate, because 8 in 10 visitors will stop engaging with a website that doesn’t display well on their device. It’s way too easy for users to hit the back button and try a rival business instead, and Google even ranks websites that don’t use mobile responsive design lower in their search..

Responsive design UX is tricky in the sense that users will interact with the desktop website via clicks but the mobile version via taps and swipes. There are physical differences as well. Desktop users typically have their computers on a surface, whereas mobile users hold their devices in their hands. These differences significantly change the way mobile UI designers design tap targets and other important UI elements with which users interact.

Mobile-Friendly vs. Responsive Websites

“Mobile-friendly” means website’s content and assets are accessible, legible & usable to visitors on a smartphone. Responsive websites are designed to fit all screen sizes such as desktop, laptop, mobile, tablets.

Mobile-first Approach to Responsive Web Design

Designing the mobile website first and working up to the desktop version. It’s easier to scale up the mobile version than it is to scale down the desktop version

Design for Thumbs

Users will interact with the desktop website via clicks but the mobile version via taps and swipes.

Let’s take a look at some examples:

For mobiles, its easy to have navigation at the bottom

Interactive elements at the center are easy to reach

Important links and CTAs should have a height of at least 44px


nkiits offers responsive web design services:

Application development services with responsive layouts
Responsive UI development for different devices
Migration of fixed layout web applications and websites to responsive layout
UI/UX Design Services
Website Backups

nkiits's expertize in responsive web design along with its experience of developing web applications spanning over a decade has resulted constructively for its customers. Its customers are able to take advantage of the latest surge of devices by providing the same user experience and UI across.


Send us a message ([email protected]), or call us at +91 99089 13366 to learn more about our services.